Google recently announced on their official blog a new web service called “Google Sidewiki”, which is a browser plug-in that opens a side pane beside your main browser page, and displays relevant human-contributed information to the topic you are reading. Currently only supports Internet Explorer 6+ and Firefox 2+, or read more about browser supports.
From technical point of view, the plug-in seems to be non-intrusive to any existing website, which means web masters and designers don’t need to make any change on their sites to adopt the technology. Only the users are needed to install the browser plug-in to enable such feature. In other words, site owners has no control on the side conversations happening in Sidewiki; they have to trust Google and their algorithm for the modulation.
One thought tho: instead of leaving comments directly to the site that inspires you, Google provides a side channel for users to post them somewhere else, diverting the traffic and discussion away from the originated site. Would this benefit the original site and give them more “google juice” (discribed by Jeff Jarvis)? Or is it stealing?
Visitors commenting on a web page or blog topic is nothing new. In fact, many would agree that some comments can add value to the topic, including corrections, suggestions, and additional information and links. In the most primitive form, many blog engines have built-in support to commenting and modulation, giving site owners total control to the side discussions.
As the awareness of “social networking” is rising and people value their comments as another important asset, there are versus web services that supports cross-site commenting. Such services offer archiving, better search engine optimization, creditability rating, which all together encourage an even higher usefulness of comments. The better known ones are Disqus.com and IntenseDebate.com. They provide a centralized commenting database and easy integration tools for site owners to embed the service into their sites.
Now entering Google, who’s trying to offer similar centralized commenting/knowledge searching service under their own brand. Will they win users from existing commenting system providers? Will the Sidewiki service ultimately benefits users, or simply further diluting the user contributed information which we already have so many outlets to discuss about and export to, say twitter, friendfeed, Yahoo Answers, Disqus.com and IntenseDebate.com?
Everybody in the web wants a piece of you.





