Sony promotes their new 3D TV system by putting a booth in a busy train station, showing exciting actions of the World Cup 2010. In fact, according to their press release, Sony partners with SKY PerfecTV to offer 3D broadcast of 25 matches of the FIFA World Cup. The 3D effect is indeed very impressive when showing those slow-mo goal kicks. However I do not really know if there will be plans to open a dedicated 3D channel after the World Cup.

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About Calvin C

Hello there, I’m Calvin Chun-yu Chan. Grew up in Hong Kong, studied and worked in Canada as web engineer+designer, now designing mobile apps in Tokyo. On my blog I would like to share my opinions on design, usability, culture and creativity. Follow me on: Twitter @calvincchan Google+ Profile

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