What is user experience design? What is user-friendliness?
I used to think of these two terms as synonyms while commenting on almost anything I encounter, from web design to my experience navigating a busy subway station trying to found a way out. Hack, I felt smart to just complaining about stuffs that I don’t like with big design terminology.
But as I started my new job as an UX designer recently, it becomes necessary to carefully and thoroughly re-examine my fundamental understanding of these two D-word — UX design and User-friendly design — especially when I need to effectively communicate with Japanese teammates using these concepts in both Japanese and English.
User-friendliness
Feeling something to be “user-friendly” is a pretty subjective emotion. A user may comment on a product as user-friendly, yet find it very difficult to explain such conclusion with logical reasons or verify that with quantitative evaluation. It is like saying “this rose is prettier than that carnation”; that might just be a comment from intuition, with no particular explanation on why it is.
For example, a Japanese flip-phone with numeric keypad and a very sophisticated word prediction software would be considered user-friendly to the local Japanese users. However, with the same form factor and a T-9 input, it would be very difficult to create a satisfying experience to English speaking users.
User-friendliness can be affected by a lot of factors, such as personal preference, education, cultural background, basic values, language, age, and the life-experience of an individual.
Researchers could prove with matrices that one design is more effective than another, such as the time required to complete specific tasks. However, that’s just a way to show the effectiveness of the product design as a whole, but cannot directly conclude that user’s satisfaction to the product.
User Experience Design
User experience design, on the other hand, is like magician playing tricks in front of the audience. As a magician, your job is to lead the audience to believe that you are really cutting a live person into half or walking through a solid wall, although in reality you are actually doing something else behind the scene to make it appears so without the audience realizing it.
UX designer would hide the detail mechanics of a system, and present to the user with something simpler or even different but easier to understand — deliberately guide users to form a carefully designed mental model in their mind — and let them think that this model is their own idea.
Still a lot to learn to be a good user experience designer. Keep walking.












