I am seeing a lot of local map in train stations that has a “touch download” feature, which allows mobile phone users to download local business information simply by taping their FeliCa-powered mobile phone to the sensor.

FeliCa is a RFID technology offered by Sony that allows touchless money and data transaction. The technology is currently being widely used by Japanese public transit and electronic payment systems.

Unlike QR-code, this touchless RFID is supposed to be much quicker in response time. Theoretically the user can conveniently and instantly get the information on their phone without touching any button on the keypad.

On the other hand, using of this technology is only limited to Sony’s business partner and those who can afford to install a FeliCa transceiver. Also, such transceiver would consume electricity, so it might not work when there is a power outage. In that case, QR-code is still a better offline (zero electricity required) alternative. Also, since QR-code is a loyalty free technology, you can freely incorporate the code into posters and marketing materials.

Unfortunately I don’t own a FeliCa compatible mobile phone so I couldn’t record a video clip of it in use.

Wikipedia on Sony FeliCa technology: http://en.wikipedia.org/wiki/FeliCa

Related posts:

1. Touch-download City Guide Map
2. Speak to Advisor for Help on Using Mobile Phone for Senior Users – Rakuraku Phone
3. Grocery Shopping in Subway Station with QR-code
4. Mobile Payment
5. 3D TV Promotion Booth in Train Station

About Calvin C

Hello there, I’m Calvin Chun-yu Chan. Grew up in Hong Kong, studied and worked in Canada as web engineer+designer, now designing mobile apps in Tokyo. On my blog I would like to share my opinions on design, usability, culture and creativity. Follow me on: Twitter @calvincchan Google+ Profile

View all posts by Calvin C →