Cough Notice

Here are two influenza awareness stickers sighted at the SFU and UBC campus respectively. The most important message is “cough or sneeze into your sleeve“. Let see how they communicate the message:

Sighted at SFU men’s washroom. Simple and nicely executed.

Why it is usable:

  1. Minimal text – passes the “no one reads instruction” test
  2. Simple English – people scan, not read. And just please don’t assume that anybody would be interested enough to stand reading your long paragraph.
  3. Simple and huge graphic – easy to understand
  4. High colour contrast – easy to see from far, in low light situation; colour blind friendly
  5. Clear followup location – simply say “http://www.sfu.ca/H1N1“. Nothing more, nothing less.

Now let’s look at this sticker sighted at UBC.

Why is this not very usable:

  1. Layout – the catchiest object is the “Protect Yourself”. The rest are just fine prints. You don’t know what this poster means without squinting your eyes and read carefully.
  2. Bad typeface – skinny font that is unreadable from far.
  3. Lots of words – don’t know if the designer assumed that UBC contains a bunch of scholars who are interested in reading long fine prints
  4. Detail graphic – high fidelity pictures don’t necessarily make it more viewable. Road crossing sign only use black and white.
  5. Unfocused information – in my opinion, the most important message is to “cough or sneeze into your sleeve”. The rest are just freaking common sense that everybody knows.

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Scrolling Behaviour in iTunes Store

I have an interesting observation in scrolling behaviour on iTunes Store.

The common practice of a scrolling interface is that, when a user click on the “down” button of a vertical scrollable container, the content within the container will shift up, revealing more content below the current visible area. This behaviour has been commonly understood and widely implemented in most platforms and products.

However the iTunes Store behaves differently. As you can see from the screen capture below, when clicking the “down” button on the scrollable area of the Featured Product box, the content would shift down instead of up.

This behaviour, although not super obvious and devastating to most users, is annoying to me as if I am driving on the wrong side of the road. What do you think?

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Unsolicited Flyers in Mailbox

Mailbox used to be an object associated with joy and sweet surprises. Back then when the Internet and email were not as common as today, people used to write letters and cards with real pen and paper. Opening a mailbox was an exciting daily ritual. But now, thanks to the inexpensive printing and distribution services, we get tons of marketing materials, a.k.a. spam, enough to diminish the positive experience of opening the mailbox.

I am pretty positive that the marketeer is paying the mailmen to insert marketing materials into our mailbox. These flyers don’t have stamps on them, hinting that they’re not going through the regular postal service system.

I was getting more and more frustrated. Couple weeks ago, every time I cleared my mailbox, I got the exact same piles of junk flyers resting in the box again the next day. I suspected that the mailman was making fun of me.

So I thought of a way to signal the mailman that I had enough. I started to just pick up the real mails that are properly stamped, and left all unsolicited materials inside the box. After a short while, the box was stuffed by junk mail. My hope is that if the box is already filled with junks then the mailman cannot put more junk into it.

However, as soon as the mailbox was filled, I saw this today in front of my doorstep.

So it seems that unless I complain to the estate manager or post office, write to the local newspaper and make it a big deal, so that someone in the system got punished, this unsolicited marketing material distribution will never end.

Why do I blog this? I want to compare the scenario with “social marketing” or any future marketing techniques. Stripping out the technology involved, you will see that the marketing model and the whole formula appear to be identical: a new communication technology emerges, and then people start using it and emotionally attached to it, until the user base grows to a tipping point that it appears in the marketeers’ radar. So some smarter marketeers explore and carry a few successful marketing campaigns, but soon the ungifted copycats pick up and saturate the market with their low quality imitations. Finally the technology loses it’s initial appeal to people and goes down the spiral of death, waiting for another new technology to come in and start the whole cycle again.

Some examples in my mind are ICQ, MSN, Twitter, Facebook, and maybe Google Waves?

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Design for Emergency, Canada Line Emergency Door Release

I often see designs that make various assumptions and expectations to their users, whether it is culture, language, education level, gender, or “common sense”. These assumptions are usually hard to detect, as the testing process is usually deliberate and staged in a controller environment. But when the design is approved and applied to the real world, how well can they actually function?

Some designs can get away from it, since the usage environment might not be life-threatening. But when we are talking about designing for emergency experience, a tiny fraud can result to injury or even death. When an untrained, average person is put into a distressed situation, how well can one remain calm and operate smoothly, as many engineers assumed, to get out of danger?

Emergency door release in train

The picture above is taken from the Canada Line. If you look carefully into the picture, you might notice that there is an emergency door release switch located at the upper-right corner of the slide door. But I think it is very invisible to most people. Here is why:

  • The switch box is painted in the same colour as the interior of the train, except the small prints in red which I can positively argue that it fails the 10-foot test: you can neither read nor guess the meaning of the message if you read it from 10 feet away.
  • In distressed situation, most people cannot remain calm, stand in front of the sign and spend 10 seconds to read the instruction carefully. The instruction will become a blurry Blah Blah Blah. In fact, as one of my strongest peronsal design belief, “NO BODY READS MANUAL”.
  • Oh, and here it’s assumed that all passengers can read English. If you’re a visitor from non-English speaking country coming to Vancouver 2010 winter olympic, sorry to say that if there’s any emergency you are more likely to be trapped in the train.

"In Emergency break cover rotate handle open door" Run-on sentence?

Suggestions:

  • Use pictures and icons. And not just an artistic abstract Picasso picture, I’m talking about internationally well-known or standard graphical signage, or if non exists, design a new graphic carefully and test it with real people in unbiased tests.
  • Add contrast. Tons of web design / graphic design books has already mentioned it, and it’s really just common design sense. Use high contrast and “alert” colour such as Yellow/Black zebra stripe, or red.
  • Make the cover semi-transparent. This way, most people can still see what’s inside the box in normal condition, and unconsciously teach themselves how to use it. I found similar design in fire alarms and first-aid cabinet.

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About Calvin

Hello there, I’m Calvin Chun-yu Chan. Grew up in Hong Kong, studied and worked in Canada as web engineer+designer, now designing mobile apps in Tokyo. On my blog I would like to share my opinions on design, usability, culture and creativity.

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Twitter @calvincchan