Clever Shopping Mall Poster Design for Year of Dragon

The tag line of this poster is「思わずびっくりかえる、お得です。」(before your realizing, [time] changes suddenly and great deal comes)

Despite of my bad translation, there are two things that I think are clever in this poster design:

1. In the tag line, the word かえる (KAERU) has two meanings:
(a) 「変える」Changing from one state to another
(b) 「蛙」Frog

2. Along with the “frog / change” word play, the illustration above resembles a sitting frog. If you flip it upside down tho, it appears to be a dragon head. The illustration combines three themes into one presentation: frog (KAERU), change (KAERU), and the symbol of dragon.

I wish everybody a happy 2012. I will continue my journey to discover and document beautiful designs in everyday things.

Logo for LED Street Light

LED light is becoming more and more commonly used in household and public area, replacing the traditional florescent and sodium vapor based lighting systems. LED is energy efficient, bright and long lasting. With these many advantages, many cities are trying to promote this technology for a wider adoption. The picture above is a street light installed near Kawasaki JR station.

However, there is currently no international standard logo for the LED lighting technology. The most commonly seen logo so far is the 3 English alphabet “LED”. It is still a new territory for designers to come up with something that can communicate the concept and technology. For this street lamp near Kawasaki station, the designer attempt to do so by using 7 circles in a radial arrangement. Can you get the idea from the logo?

Tokyo iOS Meetup – Aug 2011

On Last saturday, the monthly Tokyo iOS Meetup was held at Genesix company lounge “Ajito” in Shibuya. It’s my pleasure to be able to help organize the venue for the meetup group, so that everybody can enjoy sharing knowledge and have fun in a relaxing environment and well-equipped venue.

The topic of this meetup is “Apps You Admire”. We heard some intriguing discussions not only related to iOS applications, but also customer experience, fun projects and electronic payment systems. Here are some topics that we’d talked about:

Matt’s Developer Presentation (Meetup Profile) – pretty high-level Cocoa programming stuff (maybe ask him for the prezi later?)

AR chopper and iPhone controller – a bit discussion on how awesome technology has evolved that user can play with such sophisticated toy without breaking the bank. Video here.
I can’t wait to see various hacks to come just like people hacking Roomba the vacuum cleaning robot.

Anton on the Square payment dongle – convenient and powerful POS solution is what Anton admires. From the discussion on credit card, we went on talked about some electronic payment systems such as Bitcoins, M-PESA which is based on SMS, USD (used to be connected to gold standards but not anymore), and even using light-bulb as a new currency :-)

Calvin: Grocery Shopping in Korean Subway using QRcode (previous blog post here) – how the idea focus on customer experience, effective use of waiting time for trains, and the use of existing technology.

Bachir: Tiny Wings – same game mechanics, polished vs unpolished. The gameplay of Tiny Wings is arguably identical to WaveSpark, yet the execution and polish of this app is won the hearts of million of iPhone users as well as much money for it’s author Andreas Illiger.
Related post at http://gamesfromwithin.com/all-it-needs-is-love.

Philip: Pulse for iPad – this app offers attractive interface to read news on iPad. The smooth horizontal scrolling effect is one of the things that interest our developer participants. Some suggested that it is using UITableView with
CGAffineTransform to achieve such result.

Non was wondering how to get feedback from users so he can improve his products.

Folks who came to the event:

Tasuku Maeda
Dan Fulton
Chris Wynn
Calvin C. Chan
Mark Makdad (@makdad)
Kaz Yoshikawa
Steven
Tonny Xu
Todd Musgrove (@toddmusgrove)
Hafid Bourhim – UI/UX Designer
Bachir (Facebook)
Non Umemoto

(Apology if I missed you and please let me know so I’ll update it)

iOS Developer Meetup Group link: http://www.meetup.com/TokyoiOSMeetup/

Bowing in Signage – Do You Accept My Card Or Not?

What message to you perceive when you see a person bowing at you?

The meaning of bowing is quite significant in eastern culture, and especially important in Japanese daily life. Depending on the context, bowing could mean apology (when you bump into someone), appreciation (after you made a purchase from a store), and greeting (equivalent to saying hello and good morning). In the company I work that, for example, we often have meetings with guests and clients. When the meeting is done, our team would walk the guests to the elevator door and wait for the elevator with them. Once they stepped into the elevator, all team members will make a bow at the guests until the door closed. That is to show deep appreciation and good business manner.

But here is a challenging scenario I encountered one day when having lunch in a Japanese beef bowl restaurant YOSHINOYA. Near the cash register, there was a sign with an illustration of a staff bowing with a smile, some Japanese text and then logos of two popular NFC payment card “WAON” and “Suica”. Let me explain why I think the signage design could be confusing, especially to foreigners who cannot understand Japanese:

Full Body Gesture — it is pretty clear that the illustrated character is doing a bow at person who’s reading the sign, there’s no ambiguity about it. However as mentioned before, bowing could mean appreciation or apology.

Facial Cue — this one is subtle to pick up but important nonetheless: on the face of the character we could easily identify the eyes in the upper part of the face; however what is that curved line below it? It is a smile, or is it a nose where the character is now bowing with his/her head down?
(a) If the line is a smile, then the character could be making a pleased facial expression, indicating that the the subject of sign is to thank you for using the indicated payment methods.
(b) If this line is the nose otherwise, then the character is making a large head dip which ressemble a deeper bow. That can be interpreted as a big apology and further understood as “we do not accept the payement methods”.

Japanese text — obviously, to those who cannot understand Japanese, this instruction would have no use in explaining the message.

Logos at the lower right corner of the sign there are two logos of the payment systems. The logos are neutral and don’t convey any information of the acceptance of the payment methods.

Answer: 「当店ではWAON、Suicaはご利用いただけません。ご了承こださい」(meaning: this store does not accept WAON and Suica cards. We appreciate your understanding.)

My Suggestion: stick to international standard to indicating “No”. It’s boring but it works.

Tokyo iOS Meetup

Last Saturday I attended a meetup in Shinjuku from the Tokyo iOS Developer group. The organizer is Matthew Gillingham, and the group consists of experienced iOS engineers, designers and entrepreneurs.

In the first hour of the meetup, Matt gave a presentation to share the technical information he got from WWDC, briefing to us a bunch of new capabilities and possibilities with the upcoming version of the iOS. We then go on had some discussions regarding these new features and the future of iOS business. Here are some topics that I had discussed with the group.

iCloud and mobile Internet service — with the new iCloud and data storage/syncing over the web, will it introduces more trouble to mobile Internet service? I’m an E-Mobile user and is already suffering slow data transfer rate and occasional disconnection in places. With the promised push syncing with iCloud, I can only imagine more difficulties using the existing networks. Not sure about the U.S., but the mobile Internet over the cel-phone network in Japan aren’t very speedy to begin with, and the situation is probably going to be much worsened after the introduction of iCloud.

NFC and mobile payment — While Google and it’s developers are actively exploring the possibilities of mobile payment with the NFC technology, the next iOS doesn’t seem to deal with that issue. While we see third party solutions like Square who are trying to tackle the mobile payment demand, it’s a natural move for Apple to integrate the NFC and provide a smooth experience in the near future.

By the way, I recently notice increasing traffic to my previous mobile payment posts (http://www.calvin-c.com/blog/tag/mobile-payment/). Perhaps more people are interested in the topic now?

Prototyping, how designer and engineer communicate — surprisingly, this question seems to amaze everybody. I got answers like paper sketch and wireframing, PowerPoint for interactive presentation etc. A lot of “talking” is required as it’s the only effective way for designer to express the interaction between controls and views.

Yet, the way of “talking” is also tricky. Designer and engineer must have a common language in, for instance, describing the rich transitions of views and screen objects. Core Animation, Core Image, Open GL, UIKit, video buffer…these are hard-to-digest stuff designed for engineers but not the designers. So here’s a potential project to create an open-source dictionary of these under-the-hood technologies in layman terms for “normal people”.

I told the group about the recent prototyping app Prototypes, and they seem to be very interested about it.

The next XCode will hopefully coming with a “storyboarding” feature. Not a lot of people are talking about it at the moment, but I really hope that it’ll be as easy to use as the Prototypes app.

However I’ve learned about Flurry, the user interaction logging and tracking service that can be useful for usability testing of apps. It’s works like Google Analytics which programmer can include a lightweight library and tracking code into your beta or production app, and your interaction will be send to the Flurry server for later research and analysis.

MoneyApp Annie is the only service I know that can track and keep you some idea about the app market. However, what I’m looking for is a more powerful market research tool that can show number of downloads, estimated revenue, etc.

Some folks I’ve met at the event

  • Matthew Gillingham (http://www.twitter.com/gillygize) the organizer of the iOS Tokyo Meetup and a seasoned iOS developer specialized in gaming, but he actually seems to know just about everything iOS.
  • Peter Mac Innes (www.fluid.jp)
  • Frederic Nouel (papanouel.com, 3rdkind-inc.com) from France
  • Richie Nguyen (3psports.jp) who’d lived in Hong Kong for a few years
  • Danielle Kelly (newmediaeye.com) a creative director and editor who’s interested in user experience
  • Anthony
  • John, engineer working for Nomura
  • Gary, entrepreneur and the “idea guy” who’s interesting in financial app for iPad

About Calvin

Hello there, I’m Calvin Chun-yu Chan. Grew up in Hong Kong, studied and worked in Canada as web engineer+designer, now designing mobile apps in Tokyo. On my blog I would like to share my opinions on design, usability, culture and creativity.

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Twitter @calvincchan