12Jan / 2012

Clever Shopping Mall Poster Design for Year of Dragon

The tag line of this poster is「思わずびっくりかえる、お得です。」(before your realizing, [time] changes suddenly and great deal comes)

Despite of my bad translation, there are two things that I think are clever in this poster design:

1. In the tag line, the word かえる (KAERU) has two meanings:
(a) 「変える」Changing from one state to another
(b) 「蛙」Frog

2. Along with the “frog / change” word play, the illustration above resembles a sitting frog. If you flip it upside down tho, it appears to be a dragon head. The illustration combines three themes into one presentation: frog (KAERU), change (KAERU), and the symbol of dragon.

I wish everybody a happy 2012. I will continue my journey to discover and document beautiful designs in everyday things.

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Related posts:

  1. Grocery Shopping in Subway Station with QR-code

About Calvin C

Hello there, I’m Calvin Chun-yu Chan. Grew up in Hong Kong, studied and worked in Canada as web engineer+designer, now designing mobile apps in Tokyo. On my blog I would like to share my opinions on design, usability, culture and creativity. Follow me on: Twitter @calvincchan Google+ Profile

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About Calvin

Hello there, I’m Calvin Chun-yu Chan. Grew up in Hong Kong, studied and worked in Canada as web engineer+designer, now designing mobile apps in Tokyo. On my blog I would like to share my opinions on design, usability, culture and creativity.

Follow me on:
Twitter @calvincchan