I stumbled on UXPod Episode 61 by Gerry Gaffney — Speech user interfaces: an interview with James Lewis. Although the topic is talking entirely about interactive voice response systems, I found a few pretty good arguments about human cognition, memory span and menu design, which I think are applicable to web and mobile app design as well.
Designing an auditory menu is, by nature, very different from designing a visual one. It is difficult for a user to listen through a long list of menu, memorize the choices, and pick the most appropriate one. Using auditory menu is more mentally taxing than s visual one.
One intriguing part in this interview is that when James mentioned the work of Patrick Commarford, who conducted [an experiment to see if a broad menu with many options but very little depth would work better, worse or equal to an auditory menu structure that had fewer options per level but more levels. And the thing that he did that turned out to be especially valuable was he measured the memory span of all his participants.]
I’m wondering, then, if the conditions of using the IVR systems are similar to mobile computing. For instance, user is usually in a very distracting and dynamic environment while using a mobile device, sometimes with very little time to spare. Under such condition, will the user become less capable of memorizing the menu structure/application flow, just like dealing with voice menu? And if that’s the case, will it be better to design a mobile app with broad-and-shallow menu, versus a narrow-and-deep one?
There’s a conventional wisdom of 7+/-2, the number of items an average human being can keep track of in the working memory, based on a very old research by George Miller in 1958. That’s more than 50 years ago. Things had changed a lot, including economy, technology and tool (the Internet, computer), education, living condition, how our mind works, etc.
Can we memorize more items now? Can our memory benefit from the rich visual effects in the smart phone platform? I don’t know the answer, but it’d be interesting to ask other mobile app experts for their opinions on that.
James Lewis is an experienced human factors engineer with IBM for thirty years. This episode of the podcast is a follow-up on James book: Practical Speech User Interface Design. Link to the podcast episode with transcript is: http://www.infodesign.com.au/uxpod/speechui
Patrick Commarford‘s publication about wide-and-deep menus:
http://www.vuidesign.net/usability-on-wide-and-deep-menus.htm
http://www.vocalabs.com/newsletter/how-design-phone-menu

