Finnish moms get a cardboard box of baby supplies from the Finnish government since the 1930s. Many Finnish babies has their first nap of their lives in such cardboard box. I think this has a poetic meaning that everybody is born equal, and should be treated equally.
Interested in getting your own Finnish baby box?
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Complete Guide to Gift Cards for Small Businesses – Gift Card Girlfriend
This article discusses about the benefits of offering gift cards for small businesses. It also lists the solutions currently available (probably in North America only)
Why gift card?
- Compete with the big brands and national retailers
- Outsell and more secure than Gift Certificates
- Customer spends more on regular priced items
- Bring in new customers – potentially at least 2 (giver and receiver)
- Build relationship with customers
Web Link: Complete Guide to Gift Cards for Small Businesses – Gift Card Girlfriend
Barbie has a LinkedIn profile now. What social marketing lessons can we learn from it?
Lessons from Barbie’s LinkedIn Profile – Hootsuite
A month-long event from Apr 25 – May 24 that presents a lot of traditional Japanese crafts: tokyocraftmap.jp