JR Ticket Site – Secret Question for Sign Up

The Japan Railways (JR) has a ticket reservation website at jreast.eki-net.com. Just like any other web services, they require users to register an account to make train reservations, check information and so on. A nice touch on the account sign-up form though, is the choices for the secret questions. Here’s the translation of the list:

  • 好きな電車 (Your favorite train)
  • 好きな乗り物 (Your favorite way of transportation)
  • 思い出の駅 (A memorable station)
  • 思い出の観光地 (A memorable sightseeing location)
  • 好きな食べ物 (Food that you like)
  • 嫌いな食べ物 (Food that you hate)
  • 卒業した学校 (The school that you graduated from)
  • 好きなチーム (You favorite team)
  • ペットの名前 (Pet’s name)
  • 親の旧姓 (Mom’s maiden name)

What I like about this list is that it is relevant to the training experience. When filling in this sign-up form, this little part reminds me of why I want to open an account in this web site – I want to book a trip to travel. Small detail, but makes the sign-up progress a little more present and personal.

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Automatic Sanitizing Revolver Toilet Seat

This is an automatic sanitizing toilet in a public washroom located near the Hankyu Arashiyama Station (阪急嵐山駅).

Official description at the facility:

  • The toilet seat, toilet bowl, and floor are automatically cleansed after each use.
  • Fully equipped with heating and air conditioning, background music, baby seat, handrails, mirror hand soap, toilet paper, hanger, dust bin, sanitary napkin disposal etc.
  • In case of need, there is a direct line to our administration center so you can call us 24 hours a day, 365 days a year.
My thoughts on this facility:
  • pretty interesting to see such engineering effort to create this fully automated self-cleaning public washroom. However, I cannot quite understand what justifies the construction of such self maintaining facility, especially when this is built near a train station rather than a remote site.
  • As a user of this washroom knowing there is no human operating it at most of the time, it is reassuring to see the telephone near it with a guarantee to be able to contact this administration centre 24/7. More importantly, it’s the most helpless moment of all when people are stucked in washroom :-)
  • Thinking further from the previous point, as we’re at the age of many self-serving and automated systems such as ATM, Online Banking and vending machines, it gives a sense of reassurance when there is a human operator providing assistance in case of emergency.Another example is the Loppi self-serving ticket machine at the Lawson convenient store (http://www.lawson.co.jp/loppi/). In spite of the pretty comprehensive touch interface, there is also a telephone right next to the screen, so that you can always get a human operator to ask questions in case you need assistance.

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Clever Shopping Mall Poster Design for Year of Dragon

The tag line of this poster is「思わずびっくりかえる、お得です。」(before your realizing, [time] changes suddenly and great deal comes)

Despite of my bad translation, there are two things that I think are clever in this poster design:

1. In the tag line, the word かえる (KAERU) has two meanings:
(a) 「変える」Changing from one state to another
(b) 「蛙」Frog

2. Along with the “frog / change” word play, the illustration above resembles a sitting frog. If you flip it upside down tho, it appears to be a dragon head. The illustration combines three themes into one presentation: frog (KAERU), change (KAERU), and the symbol of dragon.

I wish everybody a happy 2012. I will continue my journey to discover and document beautiful designs in everyday things.

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Sketch Book of Dyson Engineer

This is a sketch book from a Dyson engineer showing the thinking process when designing the company’s revolutionary vacuum cleaner. The notebook is part of the exhibitions in Tokyo Designers Week 2011.

It’s very intriguing to see that how the designer used the sketch book to gather ideas and visual thinking with simple doodles. No worries about structure, fidelity, quality; all it matters is quick and free drawing, or even putting your coffee mug on the notebook and leave a mark. So analog, so beautifully human.

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Treadmill Start and Stop Buttons

Treadmills are becoming more than just a surface for your to run on and exercise. With loads of functions and program controls, it’s getting more and more complex to operate. The picture above is a typical treadmill with buttons and screens that almost resemble a cockpit of a jet fighter. But what if you just want to get started right away? One solution designers came up with is a “Quick Start Button”. It’s purpose is to bypass the setup process and start rolling the treadmill right away.

On the other hand, a treadmill needs to have an emergency “Quick Stop” button, which allow user to stop the machine immediately in case of emergency. Both the “Quick Start” and “Quick Stop” has the same functional priority, only opposite purposes.

Question is, in order to make it easy recognizable and operable, the buttons has to be physically bigger than other controls, and very easy to understand at a quick glance without reading the text label on the button. So they need an intuitive icon.

The “Stop” button icon is relatively easy since there is an international standard “red stroke in a circle” symbol to follow. But it is trickier for the quick start button.

Back to the example treadmill in the photo, there’re two design decisions I find puzzling:

(1) Instead of the standard red colour, the Stop button is in orange.

(2) For the “Quick Start” button, it make sense to use green to imply a positive message of “go ahead”. But the icon is a 90° rotation of the stop button. It’s creative, but not very easy to understand especially for first time users.

Suggestions:

What’s your suggestion?

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About Calvin

Hello there, I’m Calvin Chun-yu Chan. Grew up in Hong Kong, studied and worked in Canada as web engineer+designer, now designing mobile apps in Tokyo. On my blog I would like to share my opinions on design, usability, culture and creativity.

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Twitter @calvincchan